Aisha originated from research about the Maghribi script – its
regular Arabic weight is based on the foundry type Titus Nemeth discovered
in a 19th century book. In the process of design Titus reinterpreted
the sources within the framework provided by current usage and
technology. He developed a Latin face to accompany the Arabic,
drawing both as independently usable, yet closely related typefaces.
The Latin version of Aisha is one of the designs where the style of
the Arabic version shaped the direction for the Roman letters, rather
than the other way around. Drawing on research around Maghribi
calligraphy, and inspired by expressive Moroccan lettering, the
resulting designs feature generous curves and joyful variations,
rendering Aisha a historically informed typeface for contemporary
requirements, with a wide range of weights in both Arabic and Latin.
Nemeth describes the model for Aisha as ‘curious and very playful’ — which is exactly what makes Aisha so attractive. The loopy, brush-like quality of the Arabic makes a smooth transition into the Latin version; both scripts exude a lively playfulness.
Titus Nemeth is a type designer and typographer with specialist expertise in the Arabic script. He works as an independent designer and typographic consultant, building on his substantial experience and research in the field.
His original type designs have won multiple internationally renowned awards and are widely used for complex, cross-cultural, visual communication. Titus’ practice combines the making and the use of type, as he is convinced that both aspects inform each other: ‘the better I understand how type is used, the better I can design for it’.
Titus holds a PhD, and an MA in Typeface Design, from the University of Reading, UK, and a diploma in Graphic Design from Die Graphische in Vienna, Austria. He has taught type design and typography at a number of schools in France, Morocco, Qatar, and the United Kingdom.