Arek is Rosetta’s award-winning type family covering Latin and
Armenian. The design draws on extensive research in traditional
manuscripts, exploring and emphasising the distinctive, calligraphic
roots of Armenian. The highly original cursive style breaks new
ground in Armenian typography for the digital age, offering an
original secondary style for distinction and widening the existing
sylistic repertoire. Details such as serifs and terminal styles are
shared between Latin and Armenian.
The visual harmony is enhanced by common vertical proportions, and
the modest x-height in the Latin is sensitively engineered alongside
the Armenian. Originally designed for school books, Arek equips the
typographer with ten styles covering a wide range for editorial and
other challenging typesetting environments. The family also provides
expert features such as ligatures, lining and old-style figures, and
“It’s vivacious and playful in large sizes, and also full-proportioned, open, and effortlessly readable in text sizes, adding an undercurrent of frenetic energy to the flow of body copy.”
Mark Jamra for Typographica
“The Armenian typography has old history but it’s still too young compared to Latin computer fonts. There is not enough fonts for making layouts, and we are always looking for something interesting and new. So when I’ve accidentally found Arek it was a good luck for us.”
Gegham Vardanyan, Yerevan magazine
“… it melodiously announces that a multi-script typeface need have neither a servile non-Latin component, nor a Latin that’s either swiped or a generic afterthought.”
Khajag Apelian is a Lebanese graphic and type designer of Armenian descent. Raised between Dubai and Beirut, Khajag received a bachelor’s degree in Typography and Motion Graphics from Notre Dame University in Lebanon, and an M.Des. in Type and Media from KABK in The Hague.
Khajag worked in branding with Landor Associates, Dubai, before starting his career as a freelancer under “debakir” in the Netherlands in 2009. Debakir focused on Arabic typography projects with various organisations such as Opera Amsterdam, One/one, the Mediamatic Foundation, and the Khatt Foundation. In 2010 Khajag co-founded — together with Lara Balaa — Majooun, a visual communication and type design studio based in Beirut.