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About Avory

Avory is a gently condensed sans that challenges convention. It finds itself on the expressive end of the spectrum – features like the low optical center and wide horizontal crossbars give it an unmistakable appearance. Tall, with broad shoulders, easily spotted from afar. Inspired by the lettering work of Czech designer Jaroslav Benda, a lesser known treasure of mid-century graphic design. From there it developed into a full-fledged typographic power tool. Nine weights, complete with italics, small caps, a wide range of symbols, and additional support for Greek and Cyrillic scripts. Available in two versions that work like a different outfit. Retro-chic or smart-casual?

latin
119 languages
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Latin (119 languages)
Afar, Afrikaans, Albanian, Asturian/Leonese, Aymara, Azerbaijani/Azeri (Latin), Basque, Belarusian (Latin), Bosnian (Latin), Breton, Catalan, Cebuano, Chamorro, Cornish, Corsican, Crimean Tatar, Croatian, Czech, Danish, Dutch/Flemish, Eastern Frisian, English, Esperanto, Estonian, Faroese, Finnish, French, Friulian, Galician, Ganda, German, Gilbertese, Greenlandic, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ido, Inari Sami, Indonesian, Interlingua, Irish, Italian, Javanese (Latin), Karelian, Kashubian, Kinyarwanda, Kurdish, Ladin, Latin, Latvian, Lithuanian, Lombard, Lower Sorbian, Lule Sami, Luxembourgish, Makhuwa, Malay, Maltese, Manx, Maori, Maori/Rarotongan, Neapolitan, Northern Frisian, Northern Khmer (Latin), Northern Sami, Northern Sotho, Norwegian (Bokmål), Norwegian (Nynorsk), Nyanja/Chichewa, Occitan, Palauan, Pite Sami, Polish, Portuguese, Quechua, Romanian/Moldovan, Romansh, Romany, Samoan, Sango, Sardinian, Saterland Frisian, Scottish Gaelic, Serbian/Montenegrin (Latin), Shona, Sicilian, Silesian, Skolt Sami, Slovak, Slovenian, Somali, Southern Sami, Spanish (Castillian), Sundanese (Latin), Swahili, Swati, Swedish, Tagalog (Filipino), Tahitian, Tetum, Tokelau, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Ume Sami, Upper Sorbian, Venetian, Veps, Wallisian, Walloon, Welsh, Western Frisian, Wolof, Xhosa, Yapese, Zulu
cyrillic
39 languages
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Cyrillic (39 languages)
Abaza, Adyghe, Avaric/Avar, Bashkir, Belarusian (Cyrillic), Bosnian (Cyrillic), Bulgarian, Buriat, Chechen, Chuvash, Dargwa, Dungan, Erzya, Ingush, Kabardian, Kalmyk, Kara-Kalpak, Kazakh, Kirghiz, Komi, Komi-Permyak, Kumyk, Lezghian, Macedonian, Moksha, Mongolian, Nanai, Nogai, Ossetian, Russian, Rusyn, Serbian/Montenegrin (Cyrillic), Tabassaran, Tajik, Tatar, Turkmen (Cyrillic), Tuvinian, Ukrainian, Uzbek
greek
1 language
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Greek (1 language)
Greek (Monotonic)

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756a1275486983a9214cfc1834073b62.png?background=ffffff&brightness=0&lang=eng&letter spacing=100&line height=135&negative top margin=&single line=false&text=the+civilization+of+the+nineteenth+century+has+improved+on+the+wall scrawlings+of+the+ancients.+the+old+primeval+habit+is+certainly+ineffaceable%2c+and+the+youth+of+this+country+still+persist+in+caricaturing+their+pastors+and+masters%2c+their+instructors+and+their+political+governors+on+the+walls.+but+our+age+has+one+gigantic+advantage+over+its+predecessors%3b+we+are+a+people+of+advertisers.+a+few+graffiti+may+defy+the+effacing+fingers+of+time%2c+whereas+millions+of+such+legends+are+washed+away%2c+rubbed+out%2c+or+perish+with+the+walls+that+bear+them.+a+similar+fate+may+await+the+monstrous+placards%2c+posters%2c+and+slips+which+are+plastered+on+the+hoardings+and+the+corner+houses+of+this+immense+metropolis%3b+but+their+indefinite+multiplication+by+means+of+the+printing+press+prevents+their+being+involved+in+a+common+ruin

highlights

Core design principles: a low optical centre, flat, open counters, and horizontal crossbars
Avory comes in two versions, change your texture completely with alternate characters!
Labels & shop signs sorted, the underscore feature for vintage lettering feel
Localized Cyrillic and other forms for maximum cultural appropriateness

opentype features

Avory I (stylistic set 4 in Avory II)
Ligatures
Stylistic alternates (sets 1, 2, 3)
Turkish/Azeri/Crimean Tatar
Romanian/Moldovan
Ordinals
All-cap figures
Arbitrary fractions
Superiors & inferiors
Underscore (stylistic set 5)
Serbian/Macedonian forms (language feature or stylistic set 7)
Isosceles forms of Cyrillic De and El (stylistic set 9)
Alternative forms of theta & phi (stylistic set 11)
Avory II (stylistic set 4 in Avory I)
Latin small caps
Catalan
Dutch
Tabular lining figures
All-cap tabular figures
Case-sensitive punctuation
Ornaments
Combinable arrows (there are more)
Bulgarian forms (language feature or stylistic set 8)
Cyrillic small caps
Greek small caps
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Design: Sláva Jevčinová

Sláva Jevčinová is a type and graphic designer from Slovakia. She holds an MA in type design from the Type and Media programme at The Royal Academy of Art in The Hague as well as an MA in graphic design from J. E. Purkyně University in Czech Republic. After an internship at Mota Italic in Berlin she specialised in TrueType hinting at Fontwerk. She has been working independently since 2013 and regularly collaborates with Rosetta as hinting specialist and type designer.

Assistance:

Post-production : David Březina
Cyrillic consultancy : Maria Doreuli
Greek consultancy : Irene Vlachou