Naming Sherpa Sans
Our dear colleague Jo De Baerdemaeker alerted us to the fact that he plans to release a font project of his own, and name it Sherpa. As you might know, we released a typeface named Sherpa Sans last month. We looked into the issue, and discussed it with Jo in the past few weeks. We suggested various ways to disambiguate the two projects. As a matter of fact, we do not see a problem in both projects co-existing peacefully in the font world. Jo’s project is based on his careful research into minority scripts used in the Himalayas. Ours is a flared lapidary Latin typeface, targeting the graphic-design market. Notably, there is a third, older project called, JI Sherpa. All three families are, in our opinion, sufficiently distinct and part of different market segments.
Sadly, Jo does not seem very happy with any suggestions we made and requested us to change the name, as he announced the name earlier. With all our projects, we undertake a thorough research, mapping existing designs and their names for potential conflict. We do not like stepping on anyone’s toes. Naturally, if we knew about his idea for the name, we would not have released a typeface with a name he wished for. As a courtesy. However, we are not very keen on changing a name of a released typeface for the sake of unreleased projects. It is a big deal, and it would not be fair to its author, either. So after a tough and somewhat disheartening decision process, we decided to stick with the name, despite the fact that it makes one of our colleagues unhappy. We are, however, commited to not use Sherpa as a name of its own for any future release to prevent any confusion.